FlipMe ‘Flips" Dating Strategy Marketing

Heard about this new concept in dating that bridges offline and online? A company in NYC called FlipMe is helping singles find dates with the use of a personalized id card that are physically handed to a potential date. I first read about this in the Wall Street Journal and was intrigued by the limitless [...]

Macy’s Affiliate Partner or Competitor?

I was reading an article in Internet Retailer about how Macy’s was able to reduce affiliate program expenses with a coupon code diversion and decided to investigate further. As an affiliate marketer this peaked my interest and wondered how this might be impacting my ability to promote Macy’s. So here is my analysis and encourage [...]

Marketing 101 | 4 Questions for Jamba Juice

While preparing for a marketing presentation at the International Business Summit on March 11th in Tampa, I took a step back for a moment to think about the core of marketing, or as I like to call it marketing 101. Is it the 4 popular P’s? Product, Place, Price and Promotion. Close but not quite [...]

New Life Event | Ecommerce & Marketing Webinar Today

Hi, just a quick note that today the New Life Event is happening right now! The event is hosted by Shawna Fennell (CEO of 1 Choice 4 Your Store.com) and has been going on all weekend long with 30 Free Live Webinars from various industry experts in ecommerce, search, social media and more! You can Register for [...]

Coupons Change Buyer Behavior @Staples

Coupons have been around for ages and wanted to share my thoughts on how it changed my buying behavior in 24 hours! Recently I returned from Affiliate Summit and now have a large stack of business cards on my desk. The fact that the business card pile is here is good but the fact that [...]

6 Universal Principles of Influence | Affiliate Summit Day 2

It’s Monday, day 2 of Affiliate Summit and started with Dr. Robert B. Cialdini giving the keynote address. Personally, I felt the keynote was excellent as it was based on his experience in using psychology within marketing. From his book, Influence: Science and Practice he conveyed the following principles that every marketer needs to keep handy: [...]

Affiliate Summit Meet Market was Amazing!

Affiliate Summit has started! Yesterday I attended the first day of the show and had a great day meeting affiliates and merchants at the meet market. The meet market is the first networking session of the summit on Sunday and consists of aisles of 6′ tables represented by merchants and service providers. Typically, attendees walk [...]