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SERVICES
Build A New Yahoo Store
Upgrade Yahoo Store
Yahoo Store Web Analytics
Yahoo Store Customer Registration
Upgrade Yahoo Store Cart
RTML Programming Enhancements
Graphic Design
Logos
Banner Ads
Yahoo Store Promotion Services
Affiliate Program Development
Email Newsletter Campaigns
Search Engine Optimization
Vastplanet Consulting Services
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SEARCH ENGINE MARKETING & SEO
For Yahoo Stores, Yahoo Merchant Solutions and traditional web sites
Do you have a Google, MSN & Yahoo Strategy? - Ask us why you need to know!
Are you up to date on latest search engine techniques?
Are you wasting money on keyword terms that could be reached organically?
Would you like someone to help manage this on a monthly basis?
Do you know about H1 tags? Google Quality Scores? Google Site Maps?
For example - Google, Yahoo & MSN will pick up on this and send us traffic:
News Flash - want to uncover your competitors advertising strategy?
We can help reduce some of your marketing costs incurred with Google, Yahoo & MSN pay per click advertising strategies.
Looking to really get into who, what & why people visit your site? This service is very hands on and isn’t one of those mass submit programs you get emails about all the time! We analyze your current meta information, RTML page structure, content on your home page, main section pages and integrate new code into your Yahoo Store web site. We make suggestions on what keyword phrases are the best fit for your marketing approach and integrate directly into your site. In the end we submit your site to Google Site Maps and verify your site with Google if needed. As in all search engine optimizations we don't guarantee positioning but feel we have a solid strategy towards moving up in positioning by aligning with Google, Yahoo & MSN search networks.
Example of Enhanced Yahoo Store Search Solution feeding Google to produce higher placements (read more)
Our search engine program also includes
- Analysis of your top keyword phrase in relation to your top 10 competitors
- Alteration of RTML coding to display meta tags in proper order
- Provide ability for you to change keywords on your own once we are done with the optimization.
- Evaluation of top 3 phrases and incorporation into your web site text to correlate to search terms
- Add Google XML site map from your Site and verify data with Google Site map program
- Analyze your top search phrase within Google trends and see if the public feels one is stronger than another
- Analyze the PPC keyword bidding on particular terms to suggest new possible ways to market the business.
- Compare overall rankings in Google, Yahoo, Msn and figure out through detailed analysis of where you and your competitors rank. Provide a full report of your current site target tags and top 10 competitors.
- Google, MSN & Yahoo friendly approach to obtaining better positioning.
The goal is to give your site a reality check and make adjustments to the way search engines view your site and what we need to do to correct the issues at hand and score better page rankings. Content is key so we will be recommending various strategies on how you can do additional steps to fortify your search engine optimization.
Although we specialize in integrating into a Yahoo Merchant Solutions or Yahoo Store Account this technique can be applied to you non-ecommerce store as well! We can also shed light on where Google Adsense comes into play and how Google can pay you to advertise for them!
Search Engine News
Most site search terms are short and simple
When looking for keyword search terms that will be successful at getting searchers to click, simple is the way to go. A recent study found that most searchers looking for items on the web enter one- or two-word queries. The study examined visitors’ site search behavior on the sites of 42 WebSideStory customers, including 15 e-commerce sites as well as 13 lead generation and 14 media sites. In all, more than 34 million site searches were reviewed. Of all of these queries, one- and two-word searched constituted the majority, 83%. On the e-commerce sites, that figure rose to 91%. In addition, the study found that nearly 12% of all site searches lead to zero results – a lost opportunity for merchants. Among commerce sites, this figure was slightly less, 8.5%
You may interested in additional tools to aid your search and advertising efforts:
Uncover Organic Keywords and Long Tail Keywords of Competitors by KeyCompete
KeyCompete.com, the most comprehensive database of Keywords to track the competition. 130+ million keywords and web sites all run online without software and full reporting and tracking capability.
To get started with The Ultimate Keyword Research Tool by KeyCompete.com 
Review Ad Campaigns, Organic Keywords and SuperAffiliates keywords using Keywordspy.com
KeywordSpy.com is a unique blend of reporting that can tell you what competitor organic keywords, paid advertising keywords, ad copy and related competitors. Increase your Ad Campaign by finding profitable keywords across Google, Yahoo and MSN. Get access to over a billion keywords in our database.
Click to get started with KeywordSpy.com keyword tool
Paid Advertising Management Tool - PPC Bully
As you already know, pay-per-click campaigns take a lot of trial and error. You set up your keywords, write your ads and track conversions until you find just the right combination that works the best. PPC Bully, an advanced keyword research tool, allows you to know *up front* what works - and what doesn't. You get to see exactly what your competitors are doing, cash in on their "test" and launch with the most lucrative combinations possible.
PPCBully - Tools to manage PPC Accounts
Trackur Reputation Management Tool by Andy Beal
Have you considered an online reputation monitoring tool? You should becuase it's important to track what is said about you on the internet. Trackur scans millions of web pages; including news site, blog posts, video files, images, and forums and lets you know if it discovers anything that matches the keywords that interest you. Through advanced monitoring and filtering techology, Trackur is your reputation partner! To get started - 14 day Free Trial of Trackur by Andy Beal
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