You may have the following questions?

Popular Ecommerce Trends
Social Media Integration, Behavioral Analysis & Learning, Personalization for Each Customer, Customer Segmentation, Mobile Applications, Email Alerts, Automated Cross Sell & Upsell, Enhanced Navigation, Learning Search, Shopping Guides, Customer Care (Live Chat), Account Registration / Wishlists, Analytics and Conversion testing.

Ecommerce Trends | Conversion Strategy Presentation

The performance marketing industry is rapidly evolving beyond traditional affiliate marketing. Are you ready to take a new approach or refine your exisiting strategy? As an affiliate marketer and outsourced affiliate program manager since 1999, Vastplanet has a unique viewpoint that can add value to your business.

Our experience within the affiliate marketing community, includes various speaking engagements, corporate affiliate marketing training, blogging and overall social media advocacy. As an active member of the Affiliate Summit Advisory board we are ahead of the trends and can fine tune your strategy for maximum results.

Questions you may have:

• Can you come to my company and teach us about affiliate marketing?
• Will you be a speaker at an event on performance based marketing?
• Should I have an affiliate program?
• What advantages are one affiliate network over another?
• Should I manage the affiliate program in-house, at a network or with an OPM (outsourced program manager)?
• Can you help me form an affiliate management plan?
• Can you teach me about affiliate marketing so I can manage the program?
• What should I offer to affiliates?
• What terms and conditions do I need?
• Can you help me with affiliate banners and landing pages?

As an early adopter, our team is fully integrated with the latest trends in social media and can guide you on:

• Facebook “Like” strategy, Facebook management and contest management
• Twitter strategy and advertising
• Facebook & FourSquare local marketing
• LinkedIn conversation building
• Google Buzz, FriendFeed, YouTube

Example of a Recent Promotion on Facebook
The goal of the Facebook promotion was to incorporate a sweepstakes strategy to build a fan base. The sweepstakes provided the client not only brand awareness but potential customers. Vastplanet co-managed the Facebook account with the client and utilized social media to facilitate communications.

Google and Yahoo Analytics are powerful tools that can be integrated into your web site or online store. Our consulting services can install tracking & reports in addition to providing assistance with understanding the results.

• Intelligence Features
  Automatic monitoring of data to report on revenue, bounce rates or sudden data movements above or below normal activities.
• Advanced Segmentation
  Not all incoming traffic is the same and separate paid from organic.
• Advanced Tools
  Filter data with advanced tools to understand your visitors.
• Conversion Monitoring
  Geographic targeting, funnels, benchmarks & goals.
• Platform Tracking
  Traffic from email, ads, mobile phones, internal search, social media.
• Referral Tracking
  Understand which sites, affiliate partners & advertisers  are making the largest impact.
• Custom Reports & Dashboards
  Organize data for an executive, sales or web developer view on what’s happening on your web site and we arrange for regular if not daily reporting.
• Data Exports
  Sometime you want to work with excel, csv or pdf and can arrange for this customization on your behalf.

Yahoo Analytics Dashboard

The search industry has evolved rapidly with the addition of social media and you need to stay current to compete. For example,  search results now include Twitter, YouTube, Facebook Pages and more that didn’t exist last year.  With over 400 million users, Facebook is changing strategies that affect millions of results, are you prepared for what’s next?

Google Search Example
In searching for “running shoes” on Google you will see sponsored ads at the top, brand identification links, organic results in the middle of the page, Google Shopping images, Google local map integration and sponsored links & images on right side. Real estate in Google search results is ever changing.