Facebook Ecommerce aka social commerce is now a reality and with more people spending time on Facebook every day it’s a perfect time to develop an online store. As Facebook enthusiasts we researched all the methods for creating an online Facebook Ecommerce strategy and developed a guide to help you get up to speed. When you are ready to explore your options, let us know as we can integrate your Magento, Yahoo Store, Shopify, Ebay or other ecommerce platform to Facebook. You choose, whether to have an integrated shopping cart within Facebook or direct product links to your online store.

You may have the following questions?

Popular Ecommerce Trends
Social Media Integration, Behavioral Analysis & Learning, Personalization for Each Customer, Customer Segmentation, Mobile Applications, Email Alerts, Automated Cross Sell & Upsell, Enhanced Navigation, Learning Search, Shopping Guides, Customer Care (Live Chat), Account Registration / Wishlists, Analytics and Conversion testing.

Ecommerce Trends | Conversion Strategy Presentation

Want an amazing deal on a new store? Considering a niche store? Check out vpzip!
Recently we launched vpzip a Yahoo Store template site with ready to go online store designs that we integrate for a super low price.  Professionally designed and fully integrated these can be launched in 1 week!

Need a Yahoo Store hosting discount? Take a look – Save 35% on a new Yahoo Store!

As Yahoo Store Authorized Developer since 1998, we have developed hundreds of solutions for leading brands. Our goal is to listen to your needs, exchange ideas and evaluate the competitive landscape. During the design process, we pay special attention to style, user interface, navigation, search, merchandising and conversion strategies.

Whether you are interested in a new online store or considering an upgrade to existing yahoo store we can work with you to develop a custom solution that meets your objectives.

Your end result is a new storefront that will be stylish, functional and easy to manage.

“When it comes to graphic design and e-business knowledge, Vastplanet can go toe to toe with anyone. They exceeded our expectations.” – Grooming Lounge

Yahoo Store Services:

• Full Web Development of Yahoo Stores (we take care of everything)
• Upgrade to Existing Yahoo Stores (we create a new look and feel with features)
• Mini-Upgrades to Yahoo Stores  (budget based upgrades on target areas)
• Ready to Go Stores – Yahoo Store Template Solutions at vpzip.com
• Consulting on Yahoo Store (improve conversions, analyze everything)
• Featured Services: Facebook Labs Integration, Customer Registration, Product Reviews, Pagination, Enhanced Search, RTML Programming, PHP, Ajax, Custom Development and much more.

Want to Save 35% on a New Yahoo Store?
As an incentive to open a new Yahoo Store hosting account today,  you can

Save 35% on a new Yahoo Store!

Ecommerce Trends & Conversion Strategy Presentation
Helpful presentation by Michael Vorel on E-Commerce.

With custom Magento professional ecommerce development we can provide a worldwide solution with the power and flexibility you require from entry-level to enterprise.

No more will your business be constrained by your ecommerce system.
To get a better understanding of Magento, you need to take a step back and consider that Magento was originally an open source platform.

Thousands of hours of web development, updates, community support and online success stories lead to a new Magento operation that exists today. They break it up into 4 divisions:

• Magento Enterprise - typically for larger merchants who require the latest in ecommeerce functionality and requires a $13,000 license fee/year. A good example of this is NorthFace.com.
• Magento Professional - perfect for mid sized operations who have proven they can make money online and looking for a more robust ecommerce solution with many of the bells & whistles you see in major ecommerce solutions. With professional they include gift cards, customer rewards and pci compliance and requires a license fee of $3,000/year.
• Magento Community - perfect for anyone as it’s Free! Yes, anyone can download Magento and create an ecommerce store but that anyone must be technical! An advantage of Magento community is that many applications have been designed to improve the stores.
• Magento Go – designed for small business with ready to go solutions paid on a monthly basis to Magento.  The concept is that Magento gives you an online store hosted at Magento vs. having your own host provider.
• Overall - what Magento system you choose it up to you based on experience and ultimately budget. Magento programming is complex and if you need help with your decision or require development let us know.

Already have a a Magento site?
We can help you with php template modifications, redesigns, updates, apps and upgrades.

Looking for a Magento Hosting Solution?
Consider Rackspace managed servers, managed cloud and shared cloud hosting for a premium managed solution or cost effective cloud solution.

Or…. consider a lower cost solution with Crucial Web Hosting or Experience the GNAX Cloud with cPanel for FREE – No strings attached!

Magento Ecommerce Features

• World’s Fastest Growing eCommerce Platform.
• 60,000 merchants are already on the open sourced platform.
• Multiple Solutions are available based on your specific needs.
• SEO capabilities that create rewrites of your product URL’s that search engines love.
• Flexible platform – we create custom design templates from scratch to meet your needs.
• Built in features – customer registration, wishlist, compare, product reviews, cross-sell, up-sell, recently viewed.
• Low cost of ownership with expansion in mind.
• Mobile Commerce enabled for the iPhone, iPad
• Utilized by top brands; North Face, Vizio, Lenovo, Nespresso, 3M and Samsung.

Learn about the Magento Mobile Ecommerce

We take social media seriously and understand the potential for communicating a consistent message across multiple channels.  With broad communication comes brand awareness, inbound traffic to your web site and potential revenue.

Social Media moves rapidly and the faster you embrace the trends the better. With dedicated management we can aid your company with:

• Facebook Page Management
• Twitter Management
• YouTube Management
• Blog Management
• Contest Management
• Alternative strategies for; FourSquare, Facebook Local, Google + & more.

Our outsourced affiliate management team can not only manage your affiliate program but provide results. We are actively involved in the industry and utilize competitive tools and creative business development to unlock the potential of your online business.

What make’s us different than other Affiliate Program Management Firms?

• Experience in Affiliate Marketing Industry since 1999 as affiliate, outsourced affiliate program manager and performance marketing consultant
• Affiliate Summit Board of Advisors member
• Gold Member in Performance Marketing Association (industry association)
• E-commerce web development – we understand how to design web sites and how performance marketing relates to your overall advertising strategy.
• Graphic Design – banners and landing pages that convert.
• Manage PPC (paid advertising campaigns), SEO (search Engine Optimization) & SEM (Search Engine Marketing)
• Internet marketing consultants helping clients with maximizing traffic through search engines, social media, blog’s and more.
• Professional corporate backgrounds in management, sales, marketing, purchasing & strategic analysis.
• Competitive fee structure that delivers a Return on Investment with performance in mind.

Client Profiles:

• SimpleFloors.com (Linkshare) Leading online supplier of high style, ready to install floors! Offers hardwood floors, bamboo, cork, laminate & exotics Pre-packed for quick and easy U.S/Canada nationwide delivery. Free samples to site visitors and inventory over $10 million of floors in east and west coast warehouses. This means lower product and shipping prices which we all know means higher online conversion rates. Without solicitation, SimpleFloors styles are routinely sought out by designers for use in improvement shows on networks like HGTV, TLC and The DIY Network. Simple Floors

• GroomingLounge.com (Google Affiliate Network) The Grooming Lounge is the premiere destination for quality men’s grooming products, advice and services. Whether a man is looking for a new shaving regimen, hair product, skin care solution, gift or a way to deal with an embarrassing problem the Grooming Lounge can help. They have 2 store locations, booming catalog sales and are rapidly growing!  As seen on TV – Good Morning America, CNN, CNBC, Fox News. Magazines – GQ, People, US, Playboy, Style, Business Week, Golf Digest, Trump, Cargo, Men’s Journal and Cigar Aficionado. Grooming Lounge for Men

• NetDepot.com (ShareASale) Full service datacenter providing fast, energy efficient dedicated server hosting, Cloud Servers and Storage, Private Backup Servers. Backup Storage Solutions, Virtual Private Servers & Data Centers. With $100 CPA, the affiliate program is managed by Vastplanet Affiliate Management. NetDepot.com – Cloud Hosting Solutions

The performance marketing industry is rapidly evolving beyond traditional affiliate marketing. Are you ready to take a new approach or refine your exisiting strategy? As an affiliate marketer and outsourced affiliate program manager since 1999, Vastplanet has a unique viewpoint that can add value to your business.

Our experience within the affiliate marketing community, includes various speaking engagements, corporate affiliate marketing training, blogging and overall social media advocacy. As an active member of the Affiliate Summit Advisory board and Performance Marketing Association we are ahead of the trends and can fine tune your strategy for maximum results.

Questions you may have:

• Can you come to my company and teach us about affiliate marketing?
• Will you be a speaker at an event on performance based marketing?
• Can you review my idea and tell me how to monetize it?
• Should I have an affiliate program?
• What advantages are one affiliate network over another?
• Should I manage the affiliate program in-house, at a network or with an OPM (outsourced program manager)?
• Can you help me form an affiliate management plan?
• Can you teach me about affiliate marketing so I can manage the program?
• What should I offer to affiliates?
• What terms and conditions do I need?
• Can you help me with affiliate banners and landing pages?
• I would like a standalone affiliate program software package, can you recommend one?  Yes, iDevDirect

We develop full color email newsletters that can be mass emailed to your customer base using a secure online email system that is SPAM compliant and has a verification procedure to ensure delievery and acceptance to be on the email marketing list. This has proven to be highly effective for our clients to announce monthly events, seasonal sales, product launches & major holiday events. The service includes the integration of a custom email newsletter signup box on your site, uploading of email names, configuration of your email sending platform as well as consultation during the process.

Email Marketing is a proven, cost effective strategy to reach customers while capitalizing on new revenue streams.  Each visit to your web site is an opportunity to encourage readers to signup for more information and an invitation to start marketing to them. Some popular newsletter ideas are; monthly updates, seasonal sales, holiday events, product launches and contests.

Whether you are new to email marketing or want to upgrade your strategy we can work with you on developing a custom campaign that reflects your brand.

Why Consider a Blog?

• Key component to your social media strategy.
• Extremely search engine friendly.
• Allows you to connect your business with your customers.
• Easy to post photos, links, videos, Twitter feeds & connect with Facebook.
• You can create posts on your own with built in content management.
• Blogs are expandable with thousands of plugins, widgets and themes.

Did you know? The money saved in optimizing advertising strategies can easily pay for management services?

• Google Adwords, Yahoo & Bing campaign management.
• Facebook and other social media advertising.
• Evaluation of competitors bid rates, keywords and ads.
• Determination of highest converting keywords.
• Testing, testing, testing.
• Long tail strategy using large number of keywords.
• Optimization of bid rates, quality scores and ad types based on budgets.
• Landing Page Effectiveness

Facebook Ad Examples (from Facebook web site)