Consulting « Vastplanet Consulting

Posts Tagged ‘Consulting’

Ecommerce Consulting

Ecommerce is rapidly changing, what was in last year may not be today. Potential customers are now using social media to find products and services in addition to traditional search. Let us sort out the trends that apply to your business and formulate a strategic plan for moving forward with ecommerce consulting.

You may have the following questions?

I am thinking about a new business idea, can I discuss with you?

What ecommerce platform is the best solution for my needs?

What are my options for mobile commerce?

I want to broaden my customer base, what products / services are best?

Can you help me create an ecommerce business plan?

I want to upgrade my online store, what are my options?

I am seeing international traffic, how can I capitalize on that?

What conversion tools are available?

Should I have a Facebook Page?

Where does YouTube and videos play in my strategy?

Popular Ecommerce Trends
Social Media Integration, Behavioral Analysis & Learning, Personalization for Each Customer, Customer Segmentation, Mobile Applications, Email Alerts, Automated Cross Sell & Upsell, Enhanced Navigation, Learning Search, Shopping Guides, Customer Care (Live Chat), Account Registration / Wishlists, Analytics and Conversion testing.

Ecommerce Trends | Conversion Strategy Presentation

Affiliate Marketing Consulting

Maximize your Affiliate Program potential.

The performance marketing industry is rapidly evolving beyond traditional affiliate marketing. Are you ready to take a new approach or refine your exisiting strategy? As an affiliate marketer and outsourced affiliate program manager since 1999, Vastplanet has a unique viewpoint that can add value to your business.

Our experience within the affiliate marketing community, includes various speaking engagements, corporate affiliate marketing training, blogging and overall social media advocacy. As an active member of the Affiliate Summit Advisory board we are ahead of the trends and can fine tune your strategy for maximum results.

Questions you may have:

Can you come to my company and teach us about affiliate marketing?
Will you be a speaker at an event on performance based marketing?
Should I have an affiliate program?
What advantages are one affiliate network over another?
Should I manage the affiliate program in-house, at a network or with an OPM (outsourced program manager)?
Can you help me form an affiliate management plan?
Can you teach me about affiliate marketing so I can manage the program?
What should I offer to affiliates?
What terms and conditions do I need?
Can you help me with affiliate banners and landing pages?

Affiliate Summit Presentation 2010 | Las Vegas, Nevada

Analytics Consulting

Testing and understanding conversions with analytics is essential to your online success.

Google and Yahoo Analytics are powerful tools that can be integrated into your web site or online store. Our consulting services can install tracking & reports in addition to providing assistance with understanding the results.

Intelligence Features
Automatic monitoring of data to report on revenue, bounce rates or sudden data movements above or below normal activities.
Advanced Segmentation
Not all incoming traffic is the same and separate paid from organic.
Advanced Tools
Filter data with advanced tools to understand your visitors.
Conversion Monitoring
Geographic targeting, funnels, benchmarks & goals.
Platform Tracking
Traffic from email, ads, mobile phones, internal search, social media.
Referral Tracking
Understand which sites, affiliate partners & advertisers are making the largest impact.
Custom Reports & Dashboards
Organize data for an executive, sales or web developer view on what’s happening on your web site and we arrange for regular if not daily reporting.
Data Exports
Sometime you want to work with excel, csv or pdf and can arrange for this customization on your behalf.

Yahoo Analytics Dashboard

yahoo web analytics screen

yahoo web analytics ad management

Search Engine Consulting

In the past you could rely on search engine optimization, but today the game has changed to include internet marketing.

The search industry has evolved rapidly with the addition of social media and you need to stay current to compete. For example, search results now include Twitter, YouTube, Facebook Pages and more that didn’t exist last year. With over 400 million users, Facebook is changing strategies that affect millions of results, are you prepared for what’s next?

Google Search Example
In searching for “running shoes” on Google you will see sponsored ads at the top, brand identification links, organic results in the middle of the page, Google Shopping images, Google local map integration and sponsored links & images on right side. Real estate in Google search results is ever changing.

google running shoes search